Content & Growth Marketing Specialist

About Dedale: Dedale is the differentiating source of strategic intelligence in the technology space. With a unique team of over 100 full-time research analysts & planners, Dedale leverages a network of over 10,000 market professionals to deliver on-the-ground strategic intelligence to investors and corporates, with a core focus around North America and Europe. Our team gathers top talents with diverse and international backgrounds . Our Research & Investment team has the strongest expertise in the ecosystem on B2B Software due diligence, and we are surrounded by a network of mentors including high-profile tech founders and investors.   Our Culture: Dedale gathers a group of highly talented international individuals (incl. US, Chinese, Filipino, French, Moroccan, Latvian, Lebanese nationalities among others). The leadership team is composed of experienced investment professionals & management consultants (ex-McKinsey, BCG Project Leaders & managers). Our advisory board is extremely high profile, including some of the most successful investors worldwide (incl. Managing Partners of the largest PE and Growth Equity funds, and Tech unicorn entrepreneurs). We seek to develop a dream team of outstanding investment analysts with strong academic and professional achievements and a passion for investing and technology. Your Opportunity As a Content & Lead Generation Specialist, you will own the content-to-pipeline engine at Dedale. You will design, produce, distribute, and optimize all content that turns Dedale's intelligence into qualified leads — across our platform, LinkedIn, newsletters, gated reports, email sequences, and search. This is a builder role, not an executor role . You won't wait for briefs to write themselves: you will propose, test, iterate, and report. You will own your streams end-to-end, from editorial decisions to performance data, driving content that converts. Your Responsibilities 1. Lead Generation Engine & Social Media Manage the production calendar and pipeline for gated reports (2/month) and lead capture mechanics Drive Dedale's LinkedIn presence (12 posts/month), writing, scheduling, and optimizing for engagement/CTR across company and leadership accounts Write, segment, and monitor the monthly newsletter sent to our leads list Design email sequences and community nurturing flows (segment logic, copy, deliverability) to build active, autonomous segments (PE, Corporate, Members) Execute and monitor LinkedIn Ad campaigns based on strategy briefs 2. Editorial & Platform Content Ownership Fully own the Tech Leaders interview series: outreach, production, platform publishing, and community follow-up, while experimenting with new formats and distribution tests Build and manage the Super Experts stream: routing, editing, and publishing expert profiles Support new strategic streams, including Talent Intelligence, Ask Dedale launch content, and dedicated US storytelling Maintain employer branding initiatives and propose new ways to surface team culture 3. SEO, GEO & Website Optimization Take full ownership of organic search performance, executing a strategic SEO/GEO audit and implementing a cluster content framework Optimize on-page content, structured data, entity definitions, and visibility in AI-generated answers (GEO) to drive organic sessions Drive lead capture optimization on the website, improving CTA placement, landing pages, and gated demo executions in Webflow 4. Event Support & Intelligence Capitalization Manage pre-event briefs and post-event debriefs with Topic Leaders across key cluster events Format and publish debrief outputs as intelligence pages on the platform Support event logistics, promotion, and post-event content distribution 5. Performance Tracking & Strategic Insights Track performance per campaign and stream, extracting data and delivering cross-channel reporting Interpret performance metrics to surface actionable insights that continuously refine the overall marketing s